Thursday, December 23, 2010

HE'S BACK


"@ZEROHG7 | LIGHT SOURCE | LOVER | PHILOSOPHER | SOUND SHAMAN | BLAQBIRD | W.D.I.C. | N 0. V8 R | EVOLVER | HEALER | TRILL ASS RHYMER"

So proclaims the ressurrected tumblr of legendary Long Beach underground rapper and producer 0., who now appears to go by the name of Zeroh G7. It's relevant because he just released a new (FREE) tape, G7 University, and it does those descriptions justice.

GRAB IT HERE [TL;DR LINK]

Lacing beats by both well-established beat scene names (Flying Lotus, Teebs) and up-and-coming producers (Juj, KNX), Zeroh is absolutely on FIRE here...literally. Full of references to his favorite psychoactive herb, G7 University is Zeroh's most cosmic, intricate effort yet.

His work has expanded brilliantly with regard in detail and scope. These aren't just hip-hop instrumentals: here there be FlyLo jams. That means crazy experimental beat scene shit, and Zeroh rides these waves effortlessly, matching the often uneven beats with equally trippy vocal production techniques and deftly written, agile lyrics. The result is a novel, innovative synthesis of rap and beat, one that maintains a beautiful sense of aesthetic unity. In my opinion, this is the closest thing I've heard to a rap Cosmogramma, excepting its length.

But at the same time as it's big, it's also brilliantly focused: lyrically, Zeroh has always been brilliant. But here I perceive more purpose in his writing, more of a higher mission, if you will (pun semi-intended). He's acquired an eye, an ear, and a tongue for speaking about our generation, and although truly appreciating his wisdom takes some sifting through layers of wordplay, it's an enjoyable quest, high or sober, and the tape lends itself to repeated listens.

That is, however, my only caveat regarding this album: it's an extremely new sound. Spun of both cannabinoid and lyrical magic, it may lose you on the first listen, or even offend you. But keep at it. The dialect may be "intellectual-neo-hippie-with-soul," but the wisdom is universally human. Habituate yourself to the language and sounds, and the knowledge will shine through. This is a beautiful and inspiring work, currently on repeat in my iTunes. But I understand that it may not click with everybody, at least not immediately.

The future is at your fingertips...just click the link.

OH YES BITCHES.

want this man's earlier work? THIS LINK will aid you in your quest.

also, on a less profound but still badass note, wolfgang gartner has some new shit. go get it HERE.

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